GMK specializes in Brand Writing, defining your company's offering in language in the same way that graphics, photos and videos articulate the emotional notes.

Brand Writing provides information as a benefit of customer service. This respects your customers' attention and keeps them engaged through the sales cycle, building the foundation for long-term loyalty.

A skillful and intuitive listener, GMK enjoys interviewing entrepreneurs and executives, thought-leaders, engineers and scientists, to craft interesting and focused messages. An idea guy, Kerwin uses journalistic techniques to transcribe thoughts into concepts. He formalizes these texts appropriately for online channels or as business documents.

Kerwin is frequently entrusted with strategic communications, which he handles with discretion and sensitivity.

GREGORY KERWIN DEVELOPS COMMUNICATIONS programs for startups, independent companies and established organizations. He began his professional career in the music industry, writing and producing record labels, jackets, posters and videos for independent record companies.

Kerwin has been a creative director at Royal Cruise Line, marketing manager at SPG Solar and high tech startups, and account manager for a variety of marketing agencies.

©2012 Gregory M. Kerwin