SCOPE
Website for startup solar company including navigation design and all content.

CREATIVE DIRECTION
Consulted with company founder on messaging, style, and presentation of offering. Provided photos of solar systems used on the website.

NAVIGATION
Created navigation structure to serve company goals and user expectations.

CONTENT
Wrote all content for website. Interviewed principals and drafted pages. Worked with them to hone messages. Interacted with site developer; reviewed copy and rewrote to reflect improvements. Edited and proofed entire site.