SCOPE
• Brand messaging for transition from VeriSign to Symantec
• Partner marketing website content
EMAIL, FAQs
Wrote+ edited executive messaging including presentations, emails and FAQs describing brand transition and changes that partners and users can expect as new brand is rolled out.
WEBSITE
Wrote content for secure B-to-B site where retail partners can download updated sales materials. Worked with creative team to design site navigation and information flow.
DATA SHEETS
Drafted sales and technical content from analysis of product descriptions on current website and other resources.
BLOGS
Wrote 23 blog entries for posting over time, from topics provided by Symantec. Wrote approachable blog stories based on data sheets and other supplied material.